Region's first UX Conference

The region’s first & the largest UX conference combining inspirational talks and hands-on workshops.

Get Inspired

Join us for these 2 days to welcome best professionals from the industry sharing their experience and knowledge about UX, Service Design, Usability and Accessibility. We have chosen these ‘never seen in the region’ experts from across the world with topics to elevate the knowledge across the breadth and width of this upcoming field.

Get inspired by some of the top brands and their case studies on how they go about practicing UX within their organisation and their learnings.

Get involved

Benjamin Franklin once said ‘Tell me and I forget, teach me and I may remember, involve me and I learn.’

So if you are looking to learn about the actual tools, techniques and methods of User Experience Design, Service Design and Usability then these carefully selected workshops is where you need to be.

Interact and learn from the top minds in the industry and design education field by joining UX NXT workshops. There are 6 in total and you can attend up to 3 to learn the tricks of the trade.





Featured speakers


Editor and Co-founder @ Smashing Magazine


    UX Director @ CX Partners


    Head of Research @ Clearleft


    Lecturer @ Bentley University


    Founder @ PebbleRoad, Singapore


      Director, Market and Digital Research, Marriott

        DAN SZUC

        CoFounder @ Apogee, Author

          ZARLA LUDIN

          Experience Researcher @ TwigFish

            DEVESH MISTRY

            Co Founder @ RBBi


              Welcome speech by Amol Kadam - Co Founder, RBBi.

              Chris Haas - SVP Experience Design, MAD-POW

              Linda Sesna (Head of CX - Etisalat), Thair Soukar (Head of Digital SkyNews Arabia), Mr. Madani (CEO, RTA)

              Vitaly Friedman - Editor in Chief, Smashing Magazine

              Meena Kothandaraman, Lecturer, Bentley University

              WORKSHOP 8A - 8 March - 2 PM to 5 PM
              Designing Cross Channel Experiences; Tools and Techniques from Service Design

              FIZ YAZDI – UX Director, CX Partners

              UX and Service Design have similar goals: through user centred design, improve the product or service experience so it gives best value for the user and business alike. 

              Traditionally UX has focused on digital, while service design looks beyond and out to other channels such as call centres, shop stores and print. It designs for front stage user interaction, and the backstage business office. It has the potential to have deeper impact on users and our ultimately our clients' bottom line. We need some of its’ tools in our toolbox.

              The good news is that as well as sharing similar goals and a user centred mindset, UX and service designers share many core skills to build on. In this workshop we’ll cover the foundations of service design then deep-dive into two hands-on activities.

              You will take away:

              - An understanding of service design, what it is, how it relates to UX and you
              - Key concepts and methods in service design
              - New tool #1: service blueprinting, a strategic tool for service improvement
              - New tool #2: service prototyping, for service innovation 

              ED CAPALDI – Strategic Catalyst & Agile Business Coach

              Agile and SCRUM are the two words everyone in the field is talking about these days. This workshop goes in to real life techniques, examples and challenges of these methods. The workshop will also teach techniques about how to use these methods to innovate and facilitate innovation within the organization to bring about the change.

              MEENA KOTHANDARAMAN– Lecturer, Bentley University
              ZARLA LUDIN – UX Researcher, Twig+fish

              The workshop focuses on understanding the importance of User Research and the difference between the User Research and Traditional Market Research. With hands-on activities to analyse the research and taking insights from there to implement in real solutions and designs. Various techniques of User Research, methods and guidelines will be discussed with live examples.

              SHIKHA DEVADIGA– Lead UX Analyst | Research & Usability , RBBi
              RANA MANSOUR– Senior UX Analyst  | User Research & Strategy, RBBi

              The workshop focuses on understanding the importance of User Testing, types of User Testing methods and techniques. Get your hands on the latest in Eye Tracking technology and devices to use them hands-on. The workshop will cover, moderation techniques, creating user patterns from the insights and methods to get the most from your qualitative data with live examples.

              In this brand new workshop, Vitaly Friedman (editor-in-chief of Smashing Magazine), will cover practical techniques, clever tricks and useful strategies you need to be aware of when working on responsive websites. From responsive modules to clever navigation patterns and web form design techniques; the workshop will provide you with everything you need to know today to start designing better responsive experiences tomorrow.

              The workshop is intended for intermediate/advanced designers and developers who have an understanding of responsive design and how it works.

              Most techniques are borrowed from mid-size and large-scale real-life projects, such as large eCommerce projects, online magazines and web applications. We won't cover the basics, instead, the workshops covers more advanced techniques used in responsive design.

              This workshop will cover:

              - Effective tools and techniques that can support and enhance your personal workflow when working on any responsive design project
              - An overview of clever practical techniques for improving UX of responsive sites including navigation and search
              - Responsive Design Patterns and innovative approaches to designing ‘responsive modules’ such as mega-drop downs, tables, calendars, multi-level menus, maps, carousels and web forms
              - How to apply clever patterns such as improved off-canvas navigation, assistant pattern, smart URL design, priority+ pattern, vertical media queries, ‘view mode’ approach, lazy loading, autocomplete, type-ahead search, filters, portrait/landscape orientation change, inventory-based sliders, the country selector and responsive iconography
              - How to craft delightful interfaces with smooth transitions, clever animations and improve perceived performance along the way
              - How to optimize responsive websites for better mobile UX, faster data input and higher conversion rates
              - Design anti-patterns to avoid when designing a responsive site to prevent running into performance issues and “slow UX decay”
              - How the design processes should adapt in terms of the project management, deliverables, performance budgets, team organization and strategy.

              Event tickets

              Hurry up and get the Early Bird tickets while they are available

              Single Day Talks Only
              • Full day access to all talks on the selected day
              • 2 Coffee breaks
              • Buffet Lunch
              • Confirmed seat for the workshops on the selected day
              Buy now
              All Days Talks Only
              • All days access to all talks on both days
              • 2 Coffee breaks
              • Buffet Lunch
              • Confirmed seat for the workshops on the any days
              Buy now
              Single Workshop + Single Day
              • Confirmed seat for the selected workshop
              • Full day access to all talks on the selected workshop day
              • 2 Coffee breaks
              • Buffet Lunch
              Buy now

              Our Sponsors

              these awesome companies support us



              • Conrad Hotel, Dubai